Worry Less and Adventure More. AAA’s Brand Journey to Timeless Relevance. The brand essence at AAA stands as one of safety, reliability, and trust. These core values have proven itself for anyone faced in a […]
Tag: brand alignment
Brand: Who Art Thou?
Don Draper had it easy. He didn’t have to worry about brand. It was all about one-way marketing and advertising. Pitch a big idea and then unveil some creative the client likes. Cool creative. Those […]
Who Owns Culture?
At Chromium we say that a company needs both a strong brand and a strong culture, united by a central strategy, in order to grow to the fullest potential. The value that brand provides is […]
5 Signs You’re Ready for a Brand Refresh
Leadership must clearly understand, embrace and communicate a brand direction for their firms. When is it time to develop or reconsider a strategy? Some clues: 1. You’re taking your peeps for granted. Brand and culture […]
Brand+Culture Webinar: Leveraging Culture to Build a More Dynamic Brand
Some of the most dynamic companies in the world today are approaching branding in a whole new way — Branding from the Inside Out — fostering highly-aligned cultures that consistently attract and retain top talent […]
Chromium Brand+Culture Consultancy 