|Riding Along on CALBIKE’s Brand Journey
Does your brand identity tell your true brand story?
When you create a brand identity, or logo, it becomes the visual representation of a web of experiences – the facts, feelings and interpretations – of anyone who has contact with the brand.
Does the brand identity you’re presenting accurately capture and convey the brand story from your customers point of view? Now add in the various needs, agendas, and opinions of key internal brand stakeholders, and the identity design process quickly becomes decidedly complex. So, how do you sort out all these competing interests and come up with a logo that truly tells a relevant brand story in the blink of an eye?
Join us for a coffee chat webinar this Thursday, July 7 at 11 a.m. PDT, as we ride the brand journey with Dave Snyder, Executive Director of California Bicycle Coalition; and Tony Wessling, Managing Principal of Chromium Brand+Culture as they discuss how this vital organization mapped out the route to a successful rebrand.
Discussion points will include: