The financial services industry is converging along delivery channel, product and platform lines to reflect on-demand consumer interest. The online and mobile experiences have set new expectations for users. Transparency, simplicity and “friction-less” rule the day. Innovative brands are competing with a visionary promise (Mint, Square, Simple, Dwolla and SmartyPig, to name a few), where the brand experience is measured by prospects and customers.
Considering three macro trends that are changing the financial industry – social and cloud access, internal and external client centricity, and a quantum leap in data insights and big data – reinventing the relationship with the customer means committing to developing a durable in-house advantage.
You’re invited to a Coffee Chat Webinar on Tuesday, June 14 at 11 a.m. PT/ 2 p.m. ET, as we unpack the development impact in FinTech, as well as the convergence of financial services, to build out a unique value prop that drives the brand experience.
Discussion points will include:
• Staying abreast of channel evolution
• The emergence of alternative finance sources
• Leveraging data to drive the internet of things
• Committing to a strategic response to convergence
• Models for engaging with FinTech