[Webinar Invitation] Is Your Brand Missing the Link to LinkedIn?

To build your brand, harness your network to find and engage prospects.

If you know how to use it, LinkedIn’s database of 400 million members can be a tremendously powerful vehicle for raising awareness of your brand. Yet most social media experts would have you believe the only way to make money with the site is by pushing a steady stream of content to a large audience of followers.

Maybe that explains why so many companies, where growth is driven by personal relationships and referrals, are still stuck on the sidelines. Uncertain of LinkedIn’s relevance to their business, they remain frozen – even as they see the world around them embracing social.

Join us for an afternoon Webinar on Tuesday, April 26 at 1pm PT/4pm ET as we explore simple, specific ways you can begin leveraging LinkedIn immediately to get in front of more prospects who look like your top clients.

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Among the topics we’ll discuss:

  • Focusing on who really matters – getting beyond swapping business cards and collecting connections
  • Bottom-up prospecting – how to initiate more high quality client referrals faster
  • Top-down prospecting – quick, inexpensive ways to build targeted lists
  • Finding money in motion – capitalizing on all important life-event transitions as they happen

 

Stop waiting. Stop talking. Start listening. Start selling.

The chat will be hosted by Peter van Aartrijk, principal of Chromium Brand+Culture; and leading social strategist Kip Gregory, principal of The Gregory Group.
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