Visualize an infinity symbol. One side is your brand; the other is your corporate culture.
Now draw that symbol in the air with your finger. When all is right with a company’s world, brand and culture are a perfectly symmetrical continuum, with one driving the other in a self-perpetuating loop. A great brand garners the excitement and awareness that attracts customers, a great culture delivers on the promise the brand makes. At the same time, a great culture attracts top talent who deliver the innovation and excellence that make brand promises possible.
I am excited to share my latest article on the vital connection between brand and culture in Brand Quarterly.
Expanded link: http://www.brandquarterly.com/brand-culture-continuum